Dealer Training
Product Knowledge Training
- Warranty and Coverage Options: How to explain coverage details, coverage limits, and benefits clearly.
- Filing Claims: The process of filing claims.
Sales and Upselling Techniques
- Upselling Extended Coverages: Strategies for presenting extended coverage options to customers as a value-add.
- Creating a Value Proposition: Training on emphasizing the benefits of premium products and services, not just focusing on price.
- Overcoming Customer Objections: Role-playing scenarios to confidently handle price or upsell-related objections.
Customer Relationship Managment (CRM Training)
- Lead Generation and Follow-Up: How to effectively generate and nurture leads through digital and in-store touchpoints.
- Personalized Sales Approaches: Using customer data to tailor recommendations, like suggesting add-ons based on past purchases or preferences.
- Maintaining Long-Term Relationships: Tips for using CRM software to track customer interactions and drive repeat business.
Finance and Payment Solutions
- Financing Options: How to introduce financing programs and explain terms that make high-ticket items more affordable.
- Add-On Financing: Training on offering accessories or coverage within financing plans.
- Cost-Benefit Selling: Showing customers how premium options can save them money in the long term.
Marketing and Advertising
- Local Advertising Strategies: Teaching dealers how to run effective promotions, such as “seasonal specials” or trade-in offers.
- Social Media and Digital Marketing: Training on creating engaging online content to attract local customers.
- Customer Referral Programs: How to design and promote referral incentives to encourage word-of-mouth marketing.
Service Department Training
- Maximizing Service Profits: Techniques to upsell maintenance plans, battery replacements, and tune-ups during service visits.
- Customer Education: Training dealers to educate customers about the importance of regular service and upgrades.
- Add-On Opportunities: Identifying additional revenue opportunities when customers bring carts in for repairs.
Customer Experience and Satisfaction
- Creating a Premium In-Store Experience: Tips on how to create a welcoming and engaging environment that drives sales.
- Post-Sale Engagement: Training on staying connected with customers through thank-you notes, service reminders, and exclusive offers.
- Handling Complaints: Best practices for addressing and resolving customer complaints to build loyalty.
Data-Driven Sales Insights
- Using Analytics for Upselling: Training on how to analyze customer data to identify upselling opportunities.
- Tracking Key Metrics: Teaching dealers which KPIs (e.g., profit per sale, upsell conversion rate) to monitor and improve.
Compliance and Ethical Selling
- Transparency in Upselling: Emphasizing ethical practices, like ensuring customers understand warranty coverage and terms.
- Regulatory Compliance: Training on local laws or industry standards related to warranty sales and financing.
Specialized Dealer Support
- Custom Training Programs: Offering personalized training sessions tailored to the specific needs of each dealership.
- Onboarding New Employees: Providing structured training for new hires to hit the ground running in sales roles.
- Coaching for Leadership: Helping dealership managers lead effective sales teams and implement best practices.